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01A Clearer Story

Does the deck explain what you do and why it matters?

02Evidence That Supports It

Are the key claims backed by relevant, credible information?

03A Clear Next Step

Can an investor understand the raise and what to review next?

INTERACTIVE TOOLS

Put your assumptions
to work.

Explore the calculators and offering comparison below. Adjust the inputs, review the assumptions and use the results to guide your next conversation.

REG CF, REG D & REG A

Compare the Routes Before You Plan the Raise.

Investor eligibility, advertising rules and reporting obligations shape the work ahead. Use this overview to prepare questions for your securities counsel.

On smaller screens, scroll the comparison sideways to see every pathway.

Selected U.S. Exempt Offering Requirements
ConsiderationReg CFReg D 506(b)Reg D 506(c)Reg A Tier 1Reg A Tier 2
Offering Limit$5M in 12 monthsNo federal dollar capNo federal dollar cap$20M in 12 months$75M in 12 months
Who Can InvestAccredited and non-accredited investors; non-accredited investment limits applyAccredited investors plus up to 35 sophisticated non-accredited purchasers in a 90-day periodAccredited purchasers only; reasonable verification steps requiredAccredited and non-accredited investorsBoth; non-accredited limits generally apply unless exchange-listed
Public AdvertisingPermitted with restrictions on terms-based notices and testing-the-waters communicationsGeneral solicitation prohibitedGeneral solicitation permitted, subject to all exemption conditionsPermitted; testing the waters has conditionsPermitted; testing the waters has conditions
Filing / ReviewForm C disclosures before the offeringForm D due within 15 days after first sale; not SEC qualificationForm D due within 15 days after first sale; not SEC qualificationForm 1-A; SEC qualification before salesForm 1-A; SEC qualification before sales
Financial StatementsCertification, CPA review or audit depends on amount and offering historySpecific disclosures and financial information required if non-accredited investors participateNo prescribed financial-statement package under this exemption; anti-fraud duties applyStatements required; audit generally not required unless already prepared for other purposesAudited financial statements required
Intermediary / State ReviewOne SEC-registered, FINRA-member portal or broker-dealer platform; state registration preemptedNo funding portal mandate; state registration preempted, but notices and fees may applyNo funding portal mandate; state registration preempted, but notices and fees may applyNo funding portal mandate; state registration or qualification generally appliesNo funding portal mandate; state registration preempted, but notices and fees may apply
Ongoing ReportingForm C-AR annually until a termination condition is metForm D amendments when required; other duties may applyForm D amendments when required; other duties may applyExit report; generally no continuing Reg A reportsAnnual, semiannual and current reports; exit or suspension conditions apply

Research note: Prepared by Mustard Capital from SEC guidance reviewed October 18, 2026. The linked sources support this independently researched overview. Reg D also includes Rule 504, which is outside this table. Eligibility exclusions, bad-actor rules, resale restrictions, state anti-fraud authority and other requirements still apply. SEC qualification is not an endorsement. This overview is educational, not legal advice or an exemption recommendation; confirm current rules and offering-specific requirements with counsel.

STARTUP VALUATION CALCULATOR

Put Your Valuation Assumptions to Work.

Select your industry, enter revenue and see an illustrative valuation. Industry options show U.S. public-company EV/revenue references from January 2026, not startup valuation benchmarks.

YOUR SCENARIO

Growth means the total revenue change you expect over the next year, after lost customers and cancellations. Enter 25 for 25% growth, or −10 for a 10% decline. No separate churn entry is needed.

How This Calculator Works

Annual revenue = the annual amount entered, or monthly recurring revenue × 12. Current enterprise value = annual revenue × the selected revenue multiple. Equity value = enterprise value + current cash on hand − current debt, floored at zero. Next-year enterprise value = annual revenue × (1 + expected annual growth ÷ 100) × the same multiple. Growth already includes lost revenue; do not subtract churn again.

Industry references use January 2026 U.S. public-company EV/Sales data from Aswath Damodaran, NYU Stern. Labels map to the corresponding published sectors; Software / SaaS uses System & Application Software, and Retail / E-commerce uses Retail (General). These broad public-company references are not private startup transaction multiples or live quotes. Size, liquidity, profitability, margins, growth and business model can materially change the appropriate multiple. Select Other / Custom Multiple to use your own comparable-company assumption.

The next-year scenario is not discounted to present value. Cash and debt are held at current levels for the current equity estimate. Preferred rights, dilution, taxes, minority interests and other claims are excluded. This model is unsuitable for pre-revenue ventures, banks, insurance companies or asset-based funds; those require other valuation methods. Estimates are educational, not an appraisal, investment advice or a forecast of financing terms.

Illustrative inputs only. Not investment advice or a prediction of financing terms. Calculator entries stay in this page and are not submitted with signup forms.

PAID AD COST OF CAPITAL CALCULATOR

From Campaign Spend to Funded Capital.

Model one campaign cohort from lead generation through funded investment. Change the assumptions to understand where conversion and cost have the greatest impact.

ILLUSTRATIVE CAMPAIGN METRICS

Hypothetical results from your inputs; not a forecast. Investor counts are modeled averages.

    Assumptions & Calculation

    Leads = ad spend ÷ cost per lead. Closed investors = leads × closed investor rate. The closed investor rate is the percentage of leads that become funded investors. Gross capital = closed investors × average funded investment. Total modeled cost = ad spend + fixed costs. Fundraising cost ratio = total modeled cost ÷ gross capital. Net capital = gross capital − modeled cost. Capital per ad dollar = gross capital ÷ ad spend. This fundraising multiple is not revenue-based ROAS, profit, or investment ROI; raised capital belongs to the offering and is not business earnings.

    Use the same campaign cohort throughout, allowing enough time for investments to fund. Fractional investors are mathematical averages, not literal people or commitments. All starting values are hypothetical, not Mustard Capital results, pricing or market benchmarks. Add legal, platform, creative and other costs to your assumptions as applicable. This ratio is a fundraising expense measure, not WACC, an interest rate or an investor return. It excludes any costs you do not enter.

    No funding outcome is guaranteed. Public offering advertising is not permitted under Rule 506(b). Other exemptions have advertising conditions; confirm the proposed campaign with securities counsel before launch.

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